How do I choose the right keywords?

Posted on 27 Jun 2023
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With over two decades of experience, we stand as a seasoned web design agency situated in Wokingham. Throughout our tenure, we've specialised in crafting websites that seamlessly convert visitors into customers and leads into successful sales.

Here, we're pleased to share some valuable insights we've gathered over the years, with the hope that they'll be beneficial to you! 

What steps should I take to select the appropriate keywords?

Opting for the right keywords is pivotal in ensuring effective search engine optimisation (SEO) and enhancing the online visibility of your content. Below, we outline some guidelines to aid you in selecting the optimal keywords:



Gain insights into your target audience

Begin by pinpointing your target audience and comprehending their requirements, inclinations, and tastes. Consider the language they employ and the precise terms they are inclined to use when seeking information relevant to your content.



Generate a list of potential keywords

Initiate the process by generating a compilation of keywords and phrases that pertain to your content. Delve into the terms your target audience may employ while seeking information within your domain. Take into account variations, synonyms, and long-tail keywords (more specific and extended phrases) that can encompass specialised topics.



Employ keyword research instruments

Utilise keyword research tools to broaden your list and acquire information regarding keyword popularity and competitiveness. Platforms such as Google Keyword Planner, SEMrush, or Ahrefs can offer valuable insights into search volume, associated keywords, and levels of competition.



Examine search intent

Comprehend the purpose behind various keyword searches. Ascertain whether users are seeking information, in search of answers to particular queries, or aiming to make a purchase. This assessment will enable you to harmonise your content with the intent underlying the keywords.



Evaluate keyword competition!

Take into account the level of competition for keywords by assessing the number of websites already focusing on those terms. Highly competitive keywords may pose a challenge for ranking, particularly if your website or content is relatively new. Striking a balance between competitive and less competitive keywords can enhance your likelihood of achieving favourable rankings.



Specialised Keywords and Phrases

Specialised keywords are precise and targeted phrases that typically face less competition. They tend to yield higher conversion rates as they attract users with more specific intent. Integrate specialised keywords into your approach to cater to niche audiences.



Study your rivals

Conduct research and evaluate the keywords that your competitors are employing. Tools such as SEMrush or Moz can offer valuable insights into their organic rankings and the keywords they are focusing on. This examination can assist you in pinpointing voids and prospects within your own keyword strategy.



Fine-tune and establish priorities

Enhance your list of keywords by choosing the most pertinent and valuable ones for your content. Prioritise keywords according to search volume, competition, and their relevance to your intended audience. Consider blending high-volume and specialised keywords to optimise your strategy.



Keep a watchful eye and make adjustments

Once you've integrated your selected keywords, keep a close watch on their performance and monitor your search engine rankings. Regularly analyse the data and make any necessary adjustments to refine your keyword strategy over time.


Selecting the right keywords is an ongoing endeavour that demands continuous monitoring and fine-tuning. Stay updated with industry changes and adapt your keyword approach accordingly.


We're always here to assist you and guide your business in the right direction.




We're excited to demonstrate how you can boost web traffic and leads, elevate online sales, enhance customer service, and foster online growth.

We’re always happy to help and can help you take your business in the right direction.

You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.

We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.

Call us

+350 540 93087

Find us

Advansys Limited
Suite 1a, 12 Tuckey’s Lane
GIBRALTAR
GX11 1AA

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